Co-op has announced bumper financial results coupled with Co-op Food reporting 14th consecutive quarter of like-for-like sales growth.
The upshot for customers and local communities is a £29m investment in the member rewards programme and another £6m going towards a total of 4,000 good causes.
Launched last year, the Co-op membership programme costs £1 to join and returns 5% of all purchase amounts to the customer and a further 1% to community initiatives of their choosing.
Over half a million new members have been recruited to the scheme in the first half of 2018, taking active membership to 4.5 million people across the UK.
The scheme is supported by member pioneers, who act as connections to communities with a Co-op retail presence. The ambition is to have 200 pioneers in place by the end of this year.
Steve Murrells, Group Chief Executive of the Co-op, said:
“Championing a better way of doing business for our members and their communities is what the Co-op is all about and I’m delighted that we are really starting to deliver on that purpose.
“Since we launched our member reward scheme in September 2016 more than 1.1 million people have signed up to join the Co-op. As a result we’ve been able to give £35 million back to our members and their communities over the first half of this year, a conscious decision to share our success with our members and the 4,000 good causes which mean so much to them.”