Co-op to help turn craft beer into clean water

The newest beer to be stocked in Co-op stores has the best after taste ever concocted.

Brewgooder donates 100% of its profits to water charities and is aiming to provide clean water for 1M people. Signing a deal to supply approaching 100 Co-op stores is a big boost towards that goal.

Figures from the United Nations show that more than 650 million people do not have access to safe, clean drinking water. Brewgooder co-founders, Alan Mahon and Josh Littlejohn, were both tackling homelessness in Scotland before combining their passion for craft beer and helping others with the development of their “Clean Water Lager” which is brewed at Brewdog’s Ellon brewhouse.

Alan Mahon, said: “We are delighted to secure this listing, we feel there is a real synergy given the Co-op’s community locations, heritage and ethical trading and, passion for quality beers. Not to mention its existing work to support clean water projects. This is our largest listing into the convenience sector, and one we are looking forward to growing in the coming months. It will provide a boost to our brand awareness and business development at a key time, while having an impact on thousands of people facing water poverty through our essential clean water projects."

Jake Woods, Co-op’s Beer Buyer, said: “As a co-operative, collaborating with a social enterprise which has set out to use its profits to alleviate water poverty presents a great opportunity, it is an area where the Co-op has delivered significant support over many years - craft beer is an exciting category, we see significant potential for sustainable growth, and we are delighted to champion a beer that makes a difference to the lives of thousands of people.”

Stuart Goulden

Lead Consultant